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建立时间:2009年12月31日 |
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 About of brand
休闲娱乐
jijisun 发表于 2009/12/31 10:31:30 |
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Previous research has consistently shown differences between the processing of proper names and of common nouns, leading to the belief that LV proper names possess a special neuropsychological status. We investigate the category of brand names and suggest that brand names also have a special neuropsychological status, but one which is different from proper names. The findings suggest that the louis vuitton handbags hemispheric lexical status of the brand names is mixed—they behave like words in some respects and like nonwords in rolex others. Our study used familiar upper case brand names, common nouns, and two different types of nonwords (“weird” and “normal”) differing in Gucci Replica length, as stimuli in a lateralized lexical decision task (LDT). Common nouns, brand names, weird louis vuitton nonwords, and normal nonwords were recognized in that decreasing order of speed and accuracy. A right visual field (RVF) advantage was found for all four lexical types. Interestingly, brand names, similar to nonwords, were found to be less lateralized than common nouns, consistent with theories Replica Handbags of category-specific lexical processing. Further, brand Gucci names were the only type of lexical items to show a capitalization effect: brand names were recognized faster when they were presented in upper case than in lower case. In addition, while string length affected the rolex watches recognition of common nouns only in the left visual field (LVF) and the recognition of nonwords only in the RVF, brand names behaved like common nouns Designer Handbags in exhibiting length effects only in the LVF.
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回复:About of brand
休闲娱乐
DDD(游客)发表评论于2010/1/27 15:24:04 |
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